As the economic times shift so do marketing tactics needed to attract new customers as leads and turn them into cases or files. All across the across the United States, we see the legal industry shifting into crisis management mode as the reality of economic changes are sending their overheads increasing at rates we haven’t seen in forty plus years.  A new learning and a way to keep lean, lawyers and staff working remotely can be done an at a lower cost. Leveraging the technology and building the systems to run your firm with process and a Business Growth Blueprint. We are already seeing the effects firms not prepared for this crisis, in December 2020 there was a major shift in how Google looked at law firms , some of the effect seen were traffic drop of sixty and percent to websites, advertising tactics that were working great had virtually stopped and their investment in SEO seems to have been lost.

You need a great team of professionals who can help you build a lean law machine with predictable revenue and profits. 

The team must have a CMO (Chief Marketing Officer) and follow the Lean Methodology using the 4 Pillars Marketing Team

Lawyers and firms are helping clients while grappling with the influx of large local and national mega firms and the effects they have on their own operations.

The cost to acquire new customers has gone up and is constantly up pressure from huge amounts of cash flowing in to advertising reducing the media inventory, raising the cost and crushing many of the smaller firms.

The long-term economic impacts will absolutely boost demand for some legal services but may end up depressing the market for others.

Despite the current economic conditions, I strongly believe personal injury law firms in particular can take advantage of this new environment and potentially excel even more, as competitors are increasing their marketing efforts using old tactics, a small to medium firm can not only compete but over take their local market. Leverage the power of running lean with the right team

With inflation on the rise and americans are wondering how they will survive if they have to stay locked down for a long period of time. Many of these same people have been injured within the last 6 months to a year but for one reason or another, they never initiated a personal injury lawsuit. 

They are beginning to do online research and going to law firm websites to seek out the best attorneys to work with.

However, right now you have a problem. You have no idea who these people are that are visiting your law firm’s website.